How to set up an Etsy Shop

Setting up an Etsy shop is a fairly easy but make sure you check out the latest fees. Etsy will charge a fee each time you add an item to sell and will take a percentage of your sales.

Etsy is however a popular online marketplace for handmade, vintage, and unique items. Our a step-by-step guide will help you get started.

Create an Etsy Account

Go to Etsy’s website ( and click “Sign in” or “Register” if you don’t have an Etsy account.

You can use your Google or Facebook account to sign up, or create a new Etsy account with your email address.

Shop Preferences

After creating an account, you’ll be prompted to choose your language, currency, and location. Set these preferences to match your business.

Open Your Etsy Shop

  • Click on your profile icon at the top right and select “Sell on Etsy.”
  • Click “Open your Etsy shop.”
  • Choose a name for your shop. Make sure you select a unique, memorable name that represents your brand and products.
  • You may need to check the availability of the shop name, and you might have to choose a different one if the name you had in mind is already in use.

Choose What You’ll Sell

Etsy will ask you to describe what you plan to sell in your shop. This is where you can specify the type of products you offer, whether they are handmade, vintage, or craft supplies. It might even be a mix of all of these.

Stock Your Shop

Add your products to your shop. You’ll need good quality photos, titles, descriptions, and prices for each item. High-quality photos and clear, detailed descriptions are important for attracting buyers.

Set Up Payment and Billing

You’ll need to set up a way to get paid. Etsy Payments is the default option, allowing you to accept credit card payments and other payment methods. You can also set up PayPal if it’s available in your country (it is in the UK).

Choose How You’ll Get Paid

Decide how you want to receive your earnings. Etsy can transfer your funds to your bank account. You’ll need to provide your bank details for this.

Choose How You’ll Ship Your Items

Set up your shipping options. You can offer shipping worldwide or limit it to specific regions. You can also decide whether you want to offer free shipping or charge for it. Multiple item discounts are also available as an option.

Set Your Shop Policies

Create shop policies that cover shipping, returns, and other important details. This provides transparency and clarity for your customers.

Publish Your Shop

Once you’ve completed all the necessary steps, review your shop’s information, and click “Open Your Shop.” Your shop is now live, and you can start promoting it and selling your products.

Promote Your Shop

Promote your Etsy shop through social media, email marketing, and other online and offline channels to attract customers. Etsy also offers advertising tools to help you reach a wider audience.

Manage Your Shop

Regularly update your product listings, respond to customer inquiries promptly, and monitor your shop’s performance. Customer service is crucial to maintaining a good reputation on Etsy. It’s a good idea to download the app so you get notifications every time someone makes a purchase.

Check out our guide to setting up a Facebook Business page.

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